BBVA Switzerland launched New Gen, a digital investment account for stocks and cryptocurrencies.
Source: Ledger Insights
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Most banks that have joined the crypto space tend to focus on high net worth individuals (HNWI) or accredited investors, but the New Gen account has a relatively low threshold.
The account launch will require the Swiss franc or euro equivalent of a $10,000 deposit and no specific net worth requirements. It will be available to investors in most countries around the world.
BBVA is making an effort to enable clients to hold stocks, crypto, and cash through one account, in the same way as Fidelity in the U.S.
The New Gen Account allows investors to copy the portfolios of famous investors, including Cathie Wood or Warren Buffet, to select from investment categories such as climate change.
After launching plans to provide cryptocurrency to investors at the end of last year, BBVA announced the service for its private banking customers in June, more so with Bitcoin.