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Samsung’s ‘My House’ metaverse service has hit over 4 million users in less than a month, with the firm targeting the generation Z and millennial markets to drive growth moving forward.
Source: Binance
005930.KS closed down 1.35%.
The metaverse has breached the 4 million mark since it was launched in the Zepeto mobile application on January 6, marking the highest among the avatar platform’s partnered services.
My House was launched in collaboration with Zepeto, with Samsung users soon expected to have the capacity to design and personalize their virtual residences with furniture and other electronic appliances.
Samsung Global Marketing Center Head Young-hee Lee said My House is will optimize the metaverse experience in a bid to attract more from the millennials and generation Z markets.
Samsung has opened virtual versions of its flagship 837 store, making it one of the biggest brand land takeovers in Decentraland.
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