By 
- Anthony George
- Chief marketing officer
- – Hello, we are glad to welcome you as our guest. I propose to start the conversation with a comparison of key concepts. Do you think advertising and marketing are the same or different things?
- – What do you do first? Advertising, marketing, sales, or something else?
- – You have a responsible position, which can only be occupied by people who share all the company’s values. Did you have them initially, or must you adapt to the existing rules?
- – The modern consumer often sees only the cover of a book and rarely pays attention to its contents. Are you sure you need to spend time and effort on small details? To what extent can such costs be justified?
- – Instantly? Are you exaggerating?
- – Wonderful. All this does not apply to the company you represent.
- – Is the dialogue profitable?
- – Does this mean that advertising is gradually losing its relevance?
- – So, you need to observe customers’ opportunities, moods, and needs?
- – Such relations are somewhat reminiscent of symbiosis. What do you think about it?
Anthony George
Chief marketing officer
About new methods of advertising, needs, and complexes of consumers, and modern options for providing services. We will discuss all this with the Chief marketing officer from TechBerry, Mr. Anthony George.
– Hello, we are glad to welcome you as our guest. I propose to start the conversation with a comparison of key concepts. Do you think advertising and marketing are the same or different things?
Hello, thank you for this question. Advertising and marketing have little in common. Advertising is often referred to as the primary tool used to market a product. At the same time, marketing is a complex set of processes that shape the direction of a company.
I see many things through the prism of a philosopher, so in our conversation, we will often meet such answers.
– What do you do first? Advertising, marketing, sales, or something else?
I don’t do any of the things you listed. I can call myself an educated person with extensive work experience. This allows me to go beyond, thereby expanding my field of activity as much as possible. If we talk about TechBerry, I consider it the most advanced company whose ambitions stretch far beyond the horizon. Each structural unit sets non-standard goals, which it prefers to achieve with the help of unique tools. This working philosophy is close to me, so I enjoy my work. The same is experienced by other employees who managed to catch our wave. Together, we are deviating from the usual path and are looking for an alternative direction of movement.
– You have a responsible position, which can only be occupied by people who share all the company’s values. Did you have them initially, or must you adapt to the existing rules?
– I am often called a pacer. This definition accurately describes my inner state and says much about my views. These are the people TechBerry needs. I am glad that we could find a common language and get to work. At the same time, the company employs dozens of people with a similar attitude to work. This makes me happy because working in a team of like-minded people is always much more comfortable. We don’t have to look to competitors to reach new heights.
Continuing the theme of philosophy, I want to give an example demonstrating the difference between TechBerry and dozens of other companies. Seeing a glass of water on the table, the first part of the competitors will call it half full, and the second – half empty. We’ll look at it from a different angle and notice that the glass needs to be wiped clean enough. This is our approach, and everything is the same in it. We will rub the glass well, and only after that will we show it to our customers. At this time, competitors will continue arguing about simple things, forgetting many other essential details.
– The modern consumer often sees only the cover of a book and rarely pays attention to its contents. Are you sure you need to spend time and effort on small details? To what extent can such costs be justified?
– I can answer this question for several hours so that you can time it. Jokes aside, this topic is so vast that you will not understand the situation even after a long discussion. I believe that modern consumers have become hostages of specific complexes of our society. They have changed a lot, including the approach to choosing a particular product. Therefore, we must adapt to these changes by developing various marketing moves that instantly attract people’s attention to TechBerry products. If you hesitate a little, it will be impossible to return the client.
– Instantly? Are you exaggerating?
– I’m not exaggerating. As evidence, I want to cite one relevant rule to any activity. It says that you need to maintain the interest of a person constantly. Otherwise, he will quickly switch to other offers. This happens everywhere. For example, in films, we see a constant change of frames. If its creators do not do this, the viewer will get bored or fall asleep.
– Wonderful. All this does not apply to the company you represent.
– Doesn’t apply, and I’m happy that this is happening. I only want to say why for a short time and to prove my point of view. Let me say that selling material and spiritual food is entirely different. At TechBerry, we create an environment where there will be an open dialogue with our customers. This will simultaneously replace advertising and sales.
– Is the dialogue profitable?
– Yes, but only in the case of TechBerry. Unlike other companies, our dialogue with clients is mutually beneficial and open. It helps move in the chosen direction without standard rules and actions. In some ways, this approach simplifies our tasks; it complicates them. It is possible to make work more accessible thanks to our unique developments. They show outstanding results that justify the most daring forecasts. Difficulties arise because most of our clients are initially well-prepared traders. We must meet all their needs and establish a mutually beneficial dialogue with everyone. You can say that this is nothing but marketing. Here you will be correct, but in our case, this process has a deeper meaning.
– Does this mean that advertising is gradually losing its relevance?
– This statement could be more accurate. It is essential to understand that with only superficial information about your target audience, you will never be able to create a working ad. However, if we add the ability to feel customers and their needs, then even a dirty piece of paper glued to a pole near the road will be effective.
People included in our potential customers’ category are superior to ordinary people at their level. They have basic information and are well-versed in more complex issues. Such a high level of their training makes each member of the TechBerry team make the highest demands on themselves. Only in this way will we meet the level of our potential customers. We have no time to relax.
– So, you need to observe customers’ opportunities, moods, and needs?
– True, but not one hundred percent. TechBerry’s goals are very often the same as its customers. In this regard, we only need to build communication with people properly, and we will receive all the required information. Simply put, we combine our efforts. This makes the tasks set easier and more achievable.
– Such relations are somewhat reminiscent of symbiosis. What do you think about it?
– Why are they reminded? This is natural symbiosis. TechBerry offers customers quality products that are highly effective and helps increase revenue. In exchange, people share helpful information that we can use to improve our products. Everything is fair and transparent. This is the secret of our future joint success.
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