News Announced as 2022 FIFA World Cup Official Sponsor

FIFA World Cup - Qatar 2022 World Cup qualifiers - San Marino vs England

FIFA announces that cryptocurrency exchange will be an official sponsor for its upcoming World Cup in Qatar.


BTC USD down -0.96%

In a Wednesday announcement, the governing body stated that’s branding will be displayed both inside and outside all the stadiums hosting the FIFA World Cup Qatar 2022 set to start in November.

The crypto exchange also announced that it will provide opportunities for its users to attend the event and win official merchandise due to the new sponsorship.

Kay Madati, Chief Commercial Officer of FIFA stated that the deal will help to promote games on a global scale, indicating’s partnerships with other companies around the world.

In November, the crypto exchange signed a deal to rename the Los Angeles-based sports and entertainment venue Staples Center to the Arena for the next 20 years. has the potential to reach greater international audience considering the popularity of soccer across the world.


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